
Natalie Crawford
Age: 37
Occupation/Field: Management, Corporate
Home: Toronto, ON
Ethnicity: Jamaican/Canadian
Why did you decide to wear your hair natural?
I started my natural hair journey four years ago when I decided to texturize my hair. For me, at the time, I thought that was the easiest way to transition to natural hair. I found the experience to be overwhelming both personally and professionally. From a personal standpoint, I didn’t realize it at the time, but I did not have the support system to go natural. Sounds crazy saying that aloud, to think one would need a “support system” to change their hair style. For just about my entire life, I wore my hair in braids or got a perm to straighten it.
My Mom would say “your hair is your beauty”. This comment implied the longer and straighter your hair is, the more beautiful you are. She didn’t like the look of natural hair and couldn’t understand why anyone, including me would want to go natural. There is a stigma with Black woman and their natural hair: That somehow there inability to conform to commercial beauty standards, makes them less attractive and even somewhat of an outlaw. I define “commercial beauty” as Black women adopting a more Eurocentric look to be accepted in society. This plays into the stereotype, within the Black community, of “good hair” being considered long, and straight, and anything else seen as “bad hair.” Chris Rock made a documentary called “Good Hair” some years ago exploring why Black women wore extensions, wigs and weaves. There is also history of Black women straighten their hair to find work and gain social mobility, especially in a corporate work environment. This all plays into the reason why when going natural, you need a support system.
When I transitioned to a more natural texture, it was hard to find the right product to maintain my hair so I ended up purchasing tons of products I didn’t need and that actually damage my hair partially due to the ingredients.
I got a lot of stares and questions from work colleagues, asking “why did you change your hair?” I felt like I was treated differently at work. It was almost as if, I was no longer the exception, and somehow had become too Black. Who would have thought, hair had such power?
I work in the corporate world for a leading Fortune 500 company as a Senior Manager in logistics. Despite my field being extremely male dominated, I have found success in my role by working hard. With that said, it has been a difficult and isolating journey navigating my way up the corporate ladder as a young Black female from the Caribbean. I just wanted to blend in and not stand out in any way. So, my hair was always straight and I made sure my clothing was always professional for the office.
I was also in a relationship, when I first decided to go natural, and I knew my partner might not like it. So, I chose to texturize my hair instead. Funny thing is, he didn’t actually tell me not to go natural, and maybe he would have been supportive, but at that point in my life, I was simply not ready to find out.
Overall, I found this experience challenging: It was hard enough being a woman in a male dominated field, much less having to deal with the intersection of race, my hair and worrying about how I am going to be perceived by mainstream society.
In March of this year, I decided to go fully natural, no chemicals and 100% natural hair products. The turning point for me was my health. I wasn’t in good shape, I was stressed, my iron was really low among other things and it caused my hair to fall out. Low iron is very common for most women but mine was extremely low to the point I had to go to the hospital for iron infusions. My doctor told me that my low iron could lead to other serious health conditions so I had to make some changes fast on how I cared for myself. I started working out two times a week, eating healthy foods – more fruits and veggies, drinking LOTS of water and putting a cap on working late nights at the office. Just by making those changes, I noticed a difference in my hair. It was healthier, stronger, and the colour was rich and dark. I no longer had to dye it for the colour to be vibrant.
I remember the day I went to my hair stylist and told her my story; her response was simply “why don’t you just go natural?” In that moment I knew it was time for a change, so I decided to take a leap of faith and went 100% natural. My hair stylist gave me a great cut and with the positive changes I made to my diet, going to the gym more often, and reclaiming time (less long nights at the office) my hair flourished. Once I stopped fighting my hair and accepted it, I was able to learn what products worked best for me.
One thing I want to highlight to anyone considering going natural is you do not need a lot of product. In fact, you need less than you think. If you know your hair and what works for your curl pattern, you just need the right foundation to bring out your natural curls. That includes water for hydration, oil for moisture, and a styling gel for definition. The product you use on your hair is so important. You could put tons of products in your hair and it may result in just making your hair feel and look awful. Then you may think this is just how my hair is. But it’s not your hair; the problem is you are not using the right products.
To tell you the truth, I find it a lot easier to care for my natural hair vs when it was straight. Another benefit is it is more affordable to maintain compared to the weekly trips to the salon for a blow dry or chemical touch ups when I was straighten my hair.
Once I made the decision to go natural this time I owned it! It wasn’t about what other people thought. It was about what was best for me and my health. What I noticed by accepting my hair, is that it allowed other people to accept it too. I received compliments on my hair from my co-workers and even my Mom loves it; So much so, that she decided to go natural. I learnt through this experience that my hair is not my identity. It is just hair!
I really wanted to share my story to help other young women trying to find themselves and own their identity, especially in the corporate world. You should not have to comprise yourself or your hair to be successful in the workforce. It is possible to be a leader in your field and be your true self.
What do you love about your Hair?
I love that is versatile and has a life/energy of its own. If you were to look at all the shades and textures of Black women, it is truly stunning. We are beautiful.
What do you dislike about your Hair?
I dislike the frizz and shrinkage, but on a good hair day, this isn’t a problem at all.







